Pinkberry, Shminkberry

As middle age advances upon us, Sweet Dub and I find ourselves a bit behind the trends. I have been hearing the hype about Pinkberry for nearly a year now. There's a Pinkberry mere blocks (walking distance!) away from my office building. There's one in Los Feliz, a stone's throw from where I live, and there's one in Larchmont Village, a stone's throw from Viva's school. All the "cool" neighborhoods have one. I've watched the growth of their evil empire with great interest. I've been to the website and imbibed their evilly catchy jingle. But I haven't yet darkened the door of a Pinkberry.

Sunday, after hiking in Griffith Park, we decided to check out the new Pinkberry that just opened in Silverlake. Before we went inside, Sweet Dub said, "This is exactly what we don't need to be doing. We don't need something that becomes a new addiction."

We ordered: I had the original flavor frozen yogurt topped with fresh mangoes, raspberries, and blueberries. Sweet Dub had green tea frozen yogurt topped with strawberries, bananas, and granola. Viva had original flavor with blueberries.

The cost: Fourteen bucks! Are you kidding me?

The verdict: Meh. Not so much. I expected to be all, "There's a party in my mouth! Ooh la la!" Instead I was all, "For fourteen bucks, I could've bought some Haagen-Dazs and a pint of raspberries and called it a day."

Sorry, Pinkberry. Your evil charms did not work their magic with the Blah Blahs.

Nice jingle, though.