Thursday, September 15, 2005

In which our heroine is rendered speechless

I was recently on the Website of a major department store, which shall remain nameless, and I clicked on the "Women" tab. This opened up a slew of subheadings, among which I saw these:

Athleisure. And: Cosmeceuticals.

Remember to breathe.

Okay. Apparently all previously known laws of language no longer apply.

Athleisure. Gesundheit!


sploo said...

The hell? As in, "what the hell is 'athleisure'"?

Lisa Blah Blah said...

Apparently, athleisure refers to velour sweatsuits, since the vast majority of people who wear them do not partake in any athletic activity while wearing them. Hence, what used to be athletic wear has become leisure wear.